Golden Bull Award 2023 Sin Chew Business Excellence Awards 2022International Prestige Brand Award 2022Consumer's Choice Award 2020 Golden Eagle Award 2022 SOBA SOBA The Malaysia Book of Records
 
 

ABOUT US

Seng Li Marketing Sdn Bhd is a one-stop auto parts trading company established in 2010, which began as Seng Li Auto Part Trading in 2003. Today, Seng Li comprises 13 branches located strategically throughout Johor, staffed by over 80 sales consultants and representatives and supported by a network of over two thousand workshops.
 

In 2022, Seng Li won the Excellent Eagle in Golden Eagle Award 2022 and Sin Chew Business Excellence Awards 2022 in the category of Retail Excellence Awards which are recognition of our outstanding service excellence, customer satisfaction, and product quality.

 
Seng Li branches are available in Johor Bahru, Pasir Gudang, Masai, Iskandar Puteri, Kota Tinggi, Kulai, Pengerang and Desaru, supplying over 150,000 parts and components for all major manufacturers.
 
Our trained sales reprensatatives also provided professional consultation to help customers with repairs and improve vehicle performance for a better driving experience. In future, we plan to establish a strong retail presence in all states in Malaysia to better serve the needs of vehicle owners throughout the country. As part of our giving back initiatives, plans are also underway at Seng Li to implement social responsibility programs with positive impacts on sustainability and community welfare.
About Us
   
 
 

VISION

To build a brand name as a leading and innovative auto parts company synonymous with quality products and service excellence to eventually become the most trusted in Malaysia.
 
 

MISSION

To deliver the highest customer satisfaction by constantly sourcing for the top products at the best prices, while actively streamlining our business operations and building better working relationships with our partners, shareholders and customers.
 
 
 
 

CORE VALUES

 
S

Satisfaction

 
E

Efficient

 
N

Network

 
G

Growth

 
L

Learning

 
I

Integrity