Golden Bull Award 2023 Sin Chew Business Excellence Awards 2022International Prestige Brand Award 2022Consumer's Choice Award 2020 Golden Eagle Award 2022 SOBA SOBA The Malaysia Book of Records

Milestones

     
2024
 
The inaugural step from Johor to Melaka has culminated in the opening of our newest branch, signifying an important expansion milestone. This strategic move brings our offerings closer to a wider audience, promising enhanced accessibility and convenience for customers in the Melaka region.
 
 
The second franchised store is established in Felda Lok Heng, Kota Tinggi.
 
 
We have successfully received the Star Outstanding Business Award in the category of Best in E-Retail (Silver Winner) and Best in Innovaton (Bronze Winner) from The Star Media Group.
 
 
The shop's rebranding process has been successfully finalized, marking an exciting chapter in its evolution.
 
 
We successfully opened the first franchised store in Ampang, Kuala Lumpur.
 
 
 
2023
 
Seng Li is awarded the Golden Bull Award 2023.
 
Seng Li acquires franchise license.
 
 
13th Seng Li branch at Kulai, Johor.
 
 
Seng Li celebrating 20th Year Anniversary.
 
 
 
   
     
2022
 
Seng Li wins the Sin Chew Business Excellence Awards in the Category of Retail Excellence Awards.
 
Seng Li wins the Malaysia Book of Records' Highest Car Engine Lubricants Sales Value in a Year Award.
 
 
 
Seng Li is announced as Golden Eagle's Winner of the Malaysia 100 Excellence Enterprises 2022
 
12th Seng Li branch at Desaru
 
12th Seng Li branch at Desaru, Johor.
 
12th Seng Li branch at Desaru
12th Seng Li branch at Desaru
12th Seng Li branch at Desaru
12th Seng Li branch at Desaru
 
Seng Li to be awarded Best Brand in Retailer of Car Spare Parts from Asia Excellence Entrepreneur Federation.
 
 
 
2021
 
Seng Li Cooling Part Sdn Bhd is established upon a business acquisition practice to strategically pace the company towards strengthening its market standing in automotive cooling and air conditioning parts.
Seng Li Cooling Part Sdn Bhd
 
Seng Li wins the prestigious Consumer’s Choice Award 2020/2021 from the National Consumer Action Council. Moving forward, we intend to build on this success further to deliver better service and customer satisfaction.
 
 
 
   
     
2020
 
9th Seng Li branch is established at Pengerang followed by the opening of the 10th Seng Li branch and flagship store at Taman Nusa Bestari, Iskandar Puteri.
Seng Li Pengerang Branch
Seng Li Pengerang Branch
Seng Li Pengerang Branch
 
 
2019
 
Our 1st Online Marketing Platform is launched on Shopee to take advantage of the massive internet marketplace, as well as to improve our level of service to our customers everywhere.
First Online Marketing Platform - Shopee
 
 
   
     
2018
 
Seng Li relocates its headquarters to Kawasan Perindustrian Tiong Nam.
Headquarter
Headquarter
Headquarter
 
Established the 8th Seng Li Branch at Taman Universiti, Iskandar Puteri.
 
8th Seng Li Branch at Taman Universiti
 
 
2017
 
7th Seng Li branch at Taman Johor Jaya, Johor Bahru.
Seng Li Johor Jaya Branch
Seng Li Johor Jaya Branch
 
 
   
     
2014
 
6th Seng Li branch is established at Taman Daiman Jaya, Kota Tinggi.
Taman Daiman Jaya Kota Tinggi Branch
 
 
2011
 
5th Seng Li Branch is established at Taman Hidayat, Kota Tinggi as the first phase of our expansion plan is put into action.
Taman Hidayat Kota Tinggi Branch
 
 
   
     
2010
 
Seng Li Marketing Sdn Bhd is incorporated to secure our position as a trusted business entity in Malaysia and to lay the foundation for future expansion.
 
 
2009
 
Seng Li Headquarters is established at Johor Jaya to centralise procurement with the goal of streamlining operations and reducing running costs. This move has proven to be an essential strategy that has allowed us to provide the level of service and prices we do today.
 
Seng Li Marketing at Johor Jaya
 
 
   
     
2007
 
As sales continue to increase, we decide to establish our 2nd Seng Li Branch at Taman Kota Masai, Pasir Gudang.
SLCM (Pasir Gudang Branch)
 
 
2005
 
Two years in, Seng Li opens its 1st Seng Li branch at Taman Rinting, Masai in response to steady demand from customers.
SLRT (Masai Branch)
 
 
   
     
2003
 
Our business journey begins as a single shop called Seng Li Auto Part Trading at Jalan Bacang 37, Taman Kota Masai, Pasir Gudang.
Pasir Gudang Branch