Milestones
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| 2025
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| The renovation and relocation of the new headquarters were successfully completed, moving into a facility of approximately 8,000 sqm, thereby laying a solid foundation for the Group’s future growth.
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| We have successfully expanded into the East Coast region by opening our 17th outlet in Mersing.
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| We opened our 3rd franchise outlet in Chaah, Segamat, bringing the total number of outlets of the Group to 18, and extending our operations further into the northern Johor area.
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| 2023
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| Seng Li is awarded the Golden Bull Award 2023.
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| Seng Li acquires franchise license.
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| 13th Seng Li outlet at Kulai, Johor.
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| Seng Li celebrating 20th Year Anniversary.
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| 2021
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| Seng Li Cooling Part Sdn Bhd is established upon a business acquisition practice to strategically pace the company towards strengthening its market standing in automotive cooling and air conditioning parts.
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| Seng Li wins the prestigious Consumer’s Choice Award 2020/2021 from the National Consumer Action Council. Moving forward, we intend to build on this success further to deliver better service and customer satisfaction.
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| 2020
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| 9th Seng Li outlet is established at Pengerang followed by the opening of the 10th Seng Li outlet and flagship store at Taman Nusa Bestari, Iskandar Puteri.
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| 2019
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| Our 1st Online Marketing Platform is launched on Shopee to take advantage of the massive internet marketplace, as well as to improve our level of service to our customers everywhere.
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| 2018
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| Seng Li relocates its headquarters to Kawasan Perindustrian Tiong Nam.
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| Established the 8th Seng Li Outlet at Taman Universiti, Iskandar Puteri.
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| 2017
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| 7th Seng Li outlet at Taman Johor Jaya, Johor Bahru.
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| 2014
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| 6th Seng Li outlet is established at Taman Daiman Jaya, Kota Tinggi.
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| 2011
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| 5th Seng Li Outlet is established at Taman Hidayat, Kota Tinggi as the first phase of our expansion plan is put into action.
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| 2010
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| Seng Li Marketing Sdn Bhd is incorporated to secure our position as a trusted business entity in Malaysia and to lay the foundation for future expansion.
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| 2009
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| Seng Li Headquarters is established at Johor Jaya to centralise procurement with the goal of streamlining operations and reducing running costs. This move has proven to be an essential strategy that has allowed us to provide the level of service and prices we do today.
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| 2007
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| As sales continue to increase, we decide to establish our 2nd Seng Li Outlet at Taman Kota Masai, Pasir Gudang.
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| 2005
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| Two years in, Seng Li opens its 1st Seng Li outlet at Taman Rinting, Masai in response to steady demand from customers.
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| 2003
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| Our business journey begins as a single shop called Seng Li Auto Part Trading at Jalan Bacang 37, Taman Kota Masai, Pasir Gudang.
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